PPM Radio Ratings Overview November 2017 to February 2018

By David Bray

As we sit stuck in a winter freeze, things are starting to heat up… with the release of the latest radio ratings.  The new PPM release from Numeris completes the thirteen-week period covering November 27th, 2017 to February 25th, 2018. Let’s take a look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 14.6% share of hours tuned for A12+ (up from 12.4% last time out). CHFI got a ratings boost from their month of all Christmas music, a yearly programming move that has certainly paid off. CHFI-FM takes the #1 spot with the women 25-54 delivering a 17.9% share (up from 15.6%) followed by CHUM-FM with a 12.1% share (down from 13.4%). CHUM-FM didn’t employ the all Christmas strategy and thus took a hit in December.  In a strange twist, CHFI-FM holds the #1 spot for males 25-54, posting an 13.3% share (up from 12.0 % in the last 13 week book) followed by 680News at 8.4% and Q107 with 7.8%. In an even more unusual twist, CHFI-FM leads the way for M18-34 with a 12.1% share. For F18-34, CHFI-FM tops the list posting a whopping 24.2%.

Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 15.7% share of hours tuned (up from 15.1%). Taking the top spot for F25-54 was QM-FM, posting a 19.6% share (up from 15.4% last time out). QM is another station that benefited from the month of all Christmas music. FOX grabs the lead for M25-54 listeners, delivering a 11.4% share (up from 11.1%) followed by the Rock101 at 10.3% (up from 10.1%). The FOX is out in front for M18-34 with a 15.8% share of hours tuned (up from 15.0%). When it comes to Females 18-34, QM-FM takes top spot with an impressive 21.5 % share.

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 9.7% share of hours tuned (flat with last time out). NOW! Radio takes top spot for F25-54, delivering a 15.6% share (up from 14.1%). NOW also tops the list for M25-54 with a 13.1% share (up from 11.9%). For M18-34, NOW leads the way posting a 22.1% followed by Sonic at 16.6%. For F18-34 Sonic delivered a 14.7%.

Calgary: NewsTalk770 leads the way for A12+ with an 8.2% (flat with last time out).  KISS 95.9 is popular with women, taking #1 spot for F25-54 delivering a 12.2% share (up from 7.3%).  For M25-54, X92.9  is #1 with a 10.9% (up from 8.9%). X92.9 takes top spot for M18-34 delivering a 12.7%. Country105 is #1 for F18-34 posting a 13.6% share (down from 15.8%)

Montreal (Total):  CHMP 98.5FM is #1 for A12+ with a 14.3% share (down from 15.9%).  CFGL-FM is tops with women, taking #1 spot for F25-54 delivering a 15.7% share (flat with last time out). For M25-54, CHMP 98.5FM is on top at 15.7% share (up from 14.3%) followed by CHOM-FM at 13.8%. CKOI FM is #1 for M18-34 with a 12.0%. followed by CHOM-FM at 11.0%. 105.7 Rythme FM is #1 for F18-34 with a 13.0%.

Toronto

% Share of Hours Tuned  | (Mon.-Sun, 5a-1a)

StationA12+

PPM

Nov. 27-

Feb. 25

A12+

PPM

Aug. 28-

Nov. 26

W25-54

PPM

Nov. 27-

Feb. 25

W25-54

PPM

Aug. 28-

Nov. 26

M25-54

PPM

Nov. 27-

Feb. 25

M25-54

PPM

Aug. 28-

Nov. 26

CBC Radio Two2.02.112.41.92.22.9
CBC Radio One10.610.17.16.47.17.1
AM 640 Toronto1.71.61.11.01.81.7
Classical 96.3 FM7.36.44.52.63.32.7
102.1 The Edge3.12.94.53.66.56.2
News Talk 1010 7.27.64.24.33.64.0
680 News6.86.95.95.88.48.3
 93.5 The Move1.01.51.72.11.11.3
AM 740/96.7 FM  3.74.1.61.11.11.3
Boom 97.36.57.68.610.46.98.9
98.1 CHFI-FM14.612.417.915.613.312.0
TSN 10500.5.5.3.41.21.0
104.5 CHUM-FM6.66.512.113.45.74.6
Z103.51.82.62.63.03.94.2
Q1075.46.22.73.47.88.5
KX  94.7.91.01.31.4.81.1
Sportsnet 590

The FAN

1.62.1.71.14.04.1
Jazz FM 911.91.52.21.3.8.4
Jewel 88.51.01.1.5.7.5.2
Virgin Radio 99.95.54.96.95.35.45.0
KISS 92.53.53.86.27.63.84.2
G98.7.81.2.91.5.51.1
Indie 88.11.01.01.31.22.32.0

 

Vancouver

% Share of Hours Tuned | (Mon.-Sun, 5a-1a)

StationA12+

PPM

Nov. 27-

Feb. 25

A12+

PPM

Aug. 28-

Nov. 26

W25-54

PPM

Nov. 27-

Feb. 25

W25-54

PPM

Aug. 28-

Nov. 26

M25-54

PPM

Nov. 27-

Feb. 25

M25-54

PPM

Aug. 28-

Nov. 26

CBC Radio One15.715.15.15.29.09.0
CBC Radio Two3.33.41.51.51.81.8
94.5 Virgin Radio6.37.511.312.77.68.3
Rock 1018.58.010.39.210.310.1
99.3 The Fox4.54.74.64.711.411.1
Team 1410.3.30.0.1.2.3
KISS Radio 104.92.63.05.06.32.83.0
LG104.34.35.03.74.23.05.1
AM 730 Traffic1.31.2.8.81.51.3
103.5 QM FM13.811.219.615.49.06.9
CISL 6501.61.31.81.51.01.2
93.7 JR FM5.15.96.97.94.44.3
96.9 Jack FM3.94.13.93.86.67.5
CKNW10.210.22.11.99.98.7
102.7 The Peak3.23.85.96.44.34.6
The Team 10401.61.8.3.41.72.2
News 11305.65.33.93.56.46.1
Z 95.34.94.810.511.94.64.5
Praise 106.52.41.81.71.42.93.0

 

Edmonton

% Share of Hours Tuned | (Mon.-Sun, 5a-1a)

StationA12+

PPM

Nov. 27-

Feb. 25

A12+

PPM

Aug. 28-

Nov. 26

W25-54

PPM

Nov. 27-

Feb. 25

W25-54

PPM

Aug. 28-

Nov. 26

M25-54

PPM

Nov. 27-

Feb. 25

M25-54

PPM

Aug. 28-

Nov. 26

CBC Radio One7.26.83.64.35.15.5
CBC Radio Two1.0.7.7.8.2.2
CFBR-FM The Bear6.06.84.45.210.910.8
CFCW5.35.21.31.52.02.2
 104.9 Virgin Radio3.82.76.23.53.42.5
TSN 12602.22.1.3.34.33.9
KISS 91.74.14.96.88.52.62.8
Sonic 102.96.97.910.312.611.011.1
630 CHED7.19.22.22.86.110.7
iNews8801.11.4.1.1.4.4
K975.44.95.44.79.17.2
CISN Country 7.37.26.78.13.04.5
UP 99.35.85.17.06.35.85.5
HOT 1072.42.42.92.82.73.2
95.7 CRUZ FM 4.14.64.75.95.66.6
92.5 Fresh-FM6.04.010.07.73.83.4
102.3 NOW! Radio9.79.715.614.113.111.9
96.3 Capital FM7.39.17.25.45.92.8
CKUA-FM2.42.31.2.91.21.0

 

 Calgary

% Share of Hours Tuned | (Mon.-Sun, 5a-1a)

StationA12+

PPM

Nov. 27-

Feb. 25

A12+

PPM

Aug. 28-

Nov. 26

W25-54

PPM

Nov. 27-

Feb. 25

W25-54

PPM

Aug. 28-

Nov. 26

M25-54

PPM

Nov. 27-

Feb. 25

M25-54

PPM

Aug. 28-

Nov. 26

CBC Radio One8.28.13.33.62.73.1
CBC Radio Two2.42.31.91.52.22.2
Sportsnet Fan 9603.13.0.6.44.64.9
X92.95.75.34.74.410.98.9
CFFR 660 News5.65.23.12.04.84.9
Q1076.45.83.63.810.09.6
XL103FM8.18.36.66.69.18.4
KISS 95.97.53.512.27.36.73.0
News Talk 7708.28.22.92.42.32.0
98.5 Virgin Radio3.94.55.97.84.84.7
Soft Rock  97.74.44.66.66.53.04.1
96.9 Jack-FM3.54.95.17.33.34.6
CJAY 924.25.63.74.27.710.0
KOOL 101.53.83.66.56.54.74.1
90.3 AMP Radio3.63.55.75.53.73.7
Funny AM1060.8.8.7.71.01.2
Country 1057.98.510.610.45.45.9
Wild 95.32.81.55.22.42.61.3

 

 Montreal (Total)

% Share of Hours Tuned | (Mon.-Sun, 5a-1a)

StationA12+

PPM

Nov. 27-

Feb. 25

A12+

PPM

Aug. 28-

Nov. 26

W25-54

PPM

Nov. 27-

Feb. 25

W25-54

PPM

Aug. 28-

Nov. 26

M25-54

PPM

Nov. 27-

Feb. 25

M25-54

PPM

Aug. 28-

Nov. 26

CBF FM: 95,1 Première Chaîne11.010.46.56.97.07.2
CBFXFM: Ici Musique 100,71.81.91.41.51.21.0
CBC Radio Two.7.7.4.41.31.3
CBC Radio One2.62.11.51.11.31.2
CFGLFM: 105.7 Rythme FM12.611.115.716.47.77.5
CHMPFM: 98.5 FM14.315.98.910.915.715.7
CHOM 97.7 FM6.27.34.15.613.814.4
CITEF3: 107,3 Rouge fm6.86.111.59.24.74.7
CJAD 8006.86.54.64.83.22.9
Virgin Radio 965.77.18.79.17.58.3
CJPXFM: Radio Classique 99,50.02.20.0.90.0.8
CKAC: Radio circulation 730.2.2.2.2.2.2
CKBEFM: The Beat 92,59.09.211.312.210.110.7
TSN 6901.51.0.4.43.82.0
CKLXFM:

91,9 Sport

2.02.1.7.93.03.3
CKMFFM: NRJ Montréal 94.34.84.57.16.36.97.1
96.9 CKOI6.86.610.89.08.18.6
AM980.3.4.1.1.1.2
CIBL 101.50.0.10.00.0.1.2

 

*Source: PPM 2017/ 2018 Numeris.

David Bray is President of Bray & Partners Communications. David’s single “Crowded Isolation” is playlisted on 100 stations worldwide.
(416) 431-5792
davidbray@brayandpartners.com
brayandpartners.com
davidbray.ca

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